Interactive Digital Media 

IDM refers to products or provision of services that directly enable users to digitally interact with content and/or other users. These products and services include digital games, e-learning software, virtual reality (VR)/ augmented reality (AR)/mixed reality (MR) experiences, mobile apps, digital advertising, and/or the development of web-based applications. Services such as web development are only included if they involve robust interactive elements (beyond the simple display of text and/or images).

About IDM Companies in Manitoba

  • The IDM workforce can be categorized into four broad groups: creative, technical, operations and administration, and marketing and communications.
  • Much of the employment at IDM companies in Manitoba is permanent – 86% of employment reported in the survey* consisted of permanent full-time or part-time positions, falling only slightly below the proportion among the overall workforce in the province (88%12). Of those permanent IDM positions, over three-quarters were reported to be full-time. In comparison, 81% of employed Manitobans worked full-time in 2016.
  • There are an estimated 70+ IDM companies operating in Manitoba at varying levels of company maturity, with 90% earning revenue. Just over half (55%) of these companies are medium-sized, with somewhere between five and 99 employees; one-third (33%) are micro-sized, with fewer than five employees; and, 12% have more than 100 employees.
  • The most prevalent primary IDM product type is digital games and publishing, reported as the highest revenue generator in 2016 by one in four companies.
  • The industry has demonstrated a strong export focus – 80% of all revenue earned by Manitoba IDM companies comes from outside of the province, mostly from other parts of Canada and the US).
  • The IDM industry in Manitoba continues to expand beyond media production to encompass a variety of product types and target clients. As other industries and sectors begin to incorporate interactive digital media products into their value chains, and as those products become more central to the activity of companies operating in those industries, the IDM industry begins to absorb new types of products (and eventually, companies) into its fold.

*Source: Nordicity WAVES Survey 2017

Post-Secondary Education Programs

High School Programs

 - Kildonan East Collegiate IDM - Ideas in Motion
 - Sisler High School - Sisler’s CREATE Program (Formerly Sisler IDM)
 - Garden City Collegiate - Computer Technology
 - Louis Riel Arts & Technology Centre - New Media Design

Information and Communication Technologies

ICT refers to technologies that provide access to information through telecommunications. It is similar to Information Technology (IT), but focuses primarily on communication technologies. This includes the Internet, wireless networks, cell phones, and other communication mediums.

According to a trend analysis of the ICT sector, Canada will face a growing gap between the demand for and the supply of ICT talent and skills over the next 5. In Manitoba over 1,000 new ICT jobs are expected to be created by 2019. Add to this the replacement demand due to attrition (retirement, etc.) Manitoba will need to fill 4,000 ICT positions over the next five years.

  • In 2015 there were over 17,500 ICT positions in Manitoba (80% of these in the city of Winnipeg)
  • 2,270 are aged 25 or younger, 2,020 are nearing retirement, 3,000 are women and 4,590 are immigrants.
  • With over 125 digital media and gaming companies in Manitoba gaming revenues grew by over 850% between 2007 and 2010.

According to ICTC, 2015, Demand-supply imbalances will affect some ICT occupations more than others. As a result of employment growth – combined with replacement demand due to skills mismatch, retirements, and other exits – Manitoba would need to fill the following ICT positions:

  • 630 information systems analysts and consultants
  • 450 computer and information systems managers
  • 420 user support technicians
  • 420 computer programmers and interactive media developers
  • 290 database analysts and data administrators
  • 270 computer engineers (except software engineers)
  • 270 software engineers
  • 260 computer and network operators and web technicians
  • 250 electrical and electronics engineering technologists and technician
  • 240 electrical and electronics engineers

Source: ICTC, 2015


Associations / Sector Councils

For more information about career opportunities in the Technology sector, as well as education and training, we encourage you to visit the website below where you will discover more about this industry and what it has to offer.

New Media Manitoba Inc.

Tech Manitoba (TECHMB)